It does not stay with the guest
In the other jacket, in the washing machine or in a drawer. On the next visit the guest starts from zero, and the loyalty you paid for never materialises.
Is it for you?
Four questions, and you know whether this pays off for you.
Not every business needs the same thing. A café counts differently from a beauty salon, and whoever sees customers every six weeks does not need a stamp card. The finder tells you what makes sense in your case — including when the answer is «not yet».
The starting point
A piece of cardboard cannot do three things.
The idea is not the problem. Loyalty works. It is the paper that gets in the way.
It tells you nothing
You have no idea how many cards are out there, who came twice this month and who has been missing for six weeks. In the end you count stamps, not guests.
You cannot reach anyone with it
A cardboard card cannot speak up. No note about an offer, no reminder about the missing stamp. The guest thinks of you, or they do not.
And it ends up in the paper bin
The print shop delivers a thousand, you need three hundred. The rest sits in a drawer until the reward changes and everything is thrown away. Every new colour and every new logo means a new print run.
Honestly calculated: a thousand cardboard cards weigh around 1.4 kilograms and cause roughly 2 kilograms of CO₂, about the same as fifteen kilometres by car. That is not much, and we do not claim that a loyalty card saves the climate. What matters is different: this waste never has to arise in the first place, and doing without it costs nothing. The printing costs disappear along with it.
Compared
More than a cardboard card, less effort than your own app.
| Cardboard | Your own app | PocketStamp | |
|---|---|---|---|
| Effort for the guest | Carry a card | Download, create account | Scan a QR |
| Gets lost | constantly | rarely | never |
| You see the visits | |||
| Message to the lock screen | |||
| Nearby reminder | only while the app stays open | ||
| Warranty cards too | |||
| Ready in | days, plus printing | months | ten minutes |
| Cost | printing, again and again | five figures | free, then from CHF 19 |
Put the code on your counter.
Set up the first card free of charge and see who comes twice this month instead of once.